When I started Vercel, my vision was simple: make building for the web more accessible and more powerful. That belief has fueled Vercel’s growth, empowering developers to bring their biggest ideas to life. Today, we’re welcoming Jeanne DeWitt Grosser, former Chief Business Officer at Stripe, as Vercel’s Chief Operating Officer to help further this mission. Vercel is building the foundation to power the next billion developers. Achieving this vision requires strong leadership and operational excellence. As COO, Jeanne will lead our go-to-market function.

Personalization works best when it’s intentional. Rushing into it without the right approach can lead to higher costs, slower performance, and poor user experience. The key is to implement incrementally, with the right tools, while maintaining performance. When personalization is implemented effectively, it drives real business results, returning $20 for every $1 spent and driving 40% more revenue. Let's look at what personalization is, how to implement it correctly, and why Next.js and Vercel achieve optimal outcomes.

Fluid compute is Vercel’s next-generation compute model designed to handle modern workloads with real-time scaling, cost efficiency, and minimal overhead. Traditional serverless architectures optimize for fast execution, but struggle with requests that spend significant time waiting on external models or APIs, leading to wasted compute. To address these inefficiencies, Fluid compute dynamically adjusts to traffic demands, reusing existing resources before provisioning new ones. At the center of Fluid is Vercel Functions router, which orchestrates function execution to minimize cold starts, maximize concurrency, and optimize resource usage. It dynamically routes invocations to pre-warmed or active instances, ensuring low-latency execution. By efficiently managing compute allocation, the router prevents unnecessary cold starts and scales capacity only when needed. Let's look at how it intelligently manages function execution.

Sitecore—a leading digital experience platform—wanted to create a transformative AI tool that would help marketers connect more deeply with their brand assets, driving both consistency and creativity. Using the AI SDK, they lunched Sitecore Stream—a dynamic, AI-powered brand assistant that empowers marketers to interact with their brand content in visually interactive and conversational way.

Avanade is the world’s leading expert on Microsoft which delivers AI-driven solutions for cloud, data analytics, cybersecurity, and ERP. The team at Avanade started on a comprehensive transformation, ultimately adopting Next.js, Vercel, and Sitecore XM Cloud to establish a modern, composable system capable of delivering highly responsive experiences to global clients. This migration helped replace monolithic systems with tightly coupled components and manual deployments, which hurt performance and feature rollouts.

Every second, Vercel blocks attacks before they reach your applications—keeping businesses online and developers focused on shipping, not security incidents. Vercel’s security capabilities combine real-time DDoS mitigation, a powerful Web Application Firewall (WAF), and seamless SIEM integrations to provide always-on protection without added complexity. Here’s what happened in the last quarter.

Speakeasy specializes in building developer-focused SDKs—to help developers build their products. They adopted v0 to bridge the workflow from design to code, using it to accelerate rapid prototyping and reduce implementation time.

While dedicated servers provide efficiency and always-on availability, they often lead to over-provisioning, scaling challenges, and operational overhead. Serverless computing improves this with auto-scaling and pay-as-you-go pricing, but can suffer from cold starts and inefficient use of idle time. It’s time for a new, balanced approach. Fluid compute evolves beyond serverless, trading single-invocation functions for high-performance mini-servers. This model has helped thousands of early adopters maximize resource efficiency, minimize cold starts, and reduce compute costs by up to 85%.

When Next.js introduced Incremental Static Regeneration (ISR) in 2020, it changed how developers build for the web. ISR combines the speed of static generation with the flexibility of dynamic rendering, enabling sites to update content without requiring full rebuilds. Vercel has supported ISR from day one, making it easy for teams at The Washington Post, Algolia, and Sonos to serve fresh content while keeping page loads fast.

v0’s ability to import existing Figma files allows designers and developers to bridge the gap between design tools and AI-driven development. This feature extracts context from Figma files, along with any supplementary visuals, and passes them into v0's generation process.

Unlike traditional cyberattacks that target code or infrastructure vulnerabilities, Denial of Wallet (DoW) attacks focus on draining a service's operational budget. At Vercel, we're building controls and anomaly detection to help you defend against these threats and protect your applications.

Tremor is an open source library built on top of React, Tailwind CSS, and Radix. It consists of 35 unique components and 300 blocks that can be copy-pasted to build visually rich and interactive dashboards. The Tremor community has seen impressive growth with over 16,000 stars, 300,000 monthly downloads, and 5,500,000 installs to date. Today, Tremor and its cofounders Severin Landolt and Christopher Kindl are joining Vercel’s Design Engineering team where they'll be working on UI components for the Vercel Dashboard, v0, and more. This acquisition strengthens our commitment to open source and providing developers with the best tools for building exceptional user interfaces.